AUTODESK SMOKE 2013 PRE-RELEASE TRIAL ATTRACTS THOUSANDS OF VIDEO EDITORS

“Autodesk is experimenting with a bold development strategy for the new Smoke which features an
extended pre-release trial that allows users time to test the software and contribute to the product design and affords our developers the time to incorporate feedback to help improve the software. The strategy is all about engaging the community and creating the best software possible. Involvement, excitement and constructive input have exceeded all our expectations,” said Mark Strassman, Autodesk Media & Entertainment vice president strategy and marketing.

The radically redesigned Smoke video editing and visual effects software for the Mac integrates high-end effects tools within a standard nonlinear editing workflow at a cost of $3,495 USD*. Since making a huge splash at NAB 2012 where Smoke won six awards, thousands of video editors from around the globe have downloaded the software, contributed valuable feedback, attended training events and “friended“Autodesk Smoke on Facebook.

The Unites States leads the world on the number of Smoke pre-release trial downloads, followed closely by Europe and Asia.

The blogosphere is ignited with enthusiasm over the new strategy, the extended trial period and the
powerful functionality of the new Smoke: “This is a great application with a bright future. It’s nice to see a company championing the quality of the product and the end-user experience over simply meeting a deadline.” — Jason Myres, colorist and postproduction engineer @jasonmyres.
“‘Click’ You just heard the sound of me realizing the unbelievable power of #Smoke2013 — it’s like
Media Composer & Nuke had a smarter kid.” — That Post Show’s Kanen Flowers @kanendosei.